Topic: Analytics Strategy & Best Practices
Intended Audience: Executives, Directors, Analytics Champions, Chief Analytics Officers, Chief Data Officers, Analytics Managers
Length: 47 Minutes
Data Analytics is a hot topic, and deservedly so. It powers exponential growth in modern behemoths like Google and Facebook but also drives positive transformation in ancient businesses and agencies – helping to cut costs, uncover fraud, discover new markets, etc. Still, many analytic initiatives are never implemented, though they are complete technical successes; they are proven to work but never given the chance. What is going wrong?
This talk explores the heretical thought that leadership is getting in the way – that leaders often inadvertently nurture organizational inertia that diminishes or completely eliminates, the chance for success with analytics. Learn instead how to harness its counter-intuitive insights, as illustrated by tales from the front lines of this emerging field.
Leaders will learn how:
- Intuition helps and harms
- Hype can lead to myopic decisions
- Courage drives success
Gerhard Pilcher (Elder Research CEO) has extensive industry experience in predictive analytics and data mining, especially related to the areas of Fraud Detection, Financial Risk Management, and Health Care outcomes using various analytical methods. His work experience spans both private and government sectors including international experience. Gerhard teaches at Georgetown University as an adjunct faculty member in the Math and Statistics Masters degree program. He also is an instructor for the three-day SAS Business Knowledge Series course “Data Mining: Principles and Best Practices” and been invited to teach at international conferences. Gerhard currently serves on the Institute for Advanced Analytics Advisory Board and George Washington University Masters in Science in Business Analytics Advisory Board.