Leading a Data Analytics Initiative eBook
This eBook covers the key challenges and considerations for business leaders employing analytics to provide data-driven insight.
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Evaluate the Validity of Your Discovery with Target Shuffling
In this paper John Elder describes the power of Target Shuffling to evaluate the validity of your discovery. It’s particularly useful for identifying false positives.
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Developing a Strategic Roadmap and Analytics Center of Excellence
Elder Research assessed current analytics needs, developed a strategic roadmap, and built an analytics center of excellence for a leading consumer packaged goods (CPG) manufacturer.
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