In this interview with John Elder, host Professor Greg La Blanc discusses the crisis of reproducibility in academic and scientific research and how Target Shuffling can help confirm results. Held at the Haas School of Business, University of California, Berkeley, the Data Science & Strategy Lecture Series seeks to provide an understanding of the role of data and statistical analysis in managerial decision-making. The focus is on the role of managers as both consumers and producers of information, illustrating how finding and/or developing the right data and applying appropriate statistical methods can help solve problems in business. In this video series, Haas lecturer and lecture series host Greg La Blanc interviews industry executives and data science practitioners on key topics in data science, including data mining, machine learning, visualization, and more.